运营推广教程
推广术语
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CPC
Cost Per Click
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CPA
Cost Per Action
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CPM
Cost Per Mille
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CPS
Cost Per Sale
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PPC广告
Pay Per Click
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eCPM
Effective Cost Per Mile
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oCPM
Optimized Cost Per Mile
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oCPC
Optimized Cost Per Click
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oCPA
Optimized Cost Per Action
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CPD
Cost per Download
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oCPX
Optimized Cost Per X
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CPI
Cost per install
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CPT
Cost Per Time
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CPP
Cost Per Purchase
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RTB
Real Time Biding
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PDB
Programmatic Direct Buying
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PD
Preferred Deals
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PA
Private Auction
推广指标术语
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转化率
Conversion Rate
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网站流量
Traffic
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点击率
Click-through Rate
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ARPPU
Average Revenue Per Paying User
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DAU/MAU
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跳出率
Bounce Rate
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用户粘度
User viscosity
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平均访问时长
Average Time on Site
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PUR
Pay Users Rate
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Arpu
Average Revenue Per User
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LTV
Life Time Valu
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ROI
Return On Investment
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GMV
Gross Merchandise Volume
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GSV
Gross Sales Value
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重复购买率
Repeat Purchases
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用户留存率
Retention Rate
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KPI
Key Performance Indicator
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PV
Page View
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UV
Unique Visitors
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独立IP数
Internet Protocol
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DAU
Daily Active User
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WAU
Weekly Active User
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MAU
Monthly Active User
运营推广方式
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搜索引擎优化
Search Engine Optimization
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网站目录
Site Directory
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微信推广
Wechat Promotion
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关键词广告
Adwords
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搜索广告
Search engine advertising
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搜索引擎营销
Search Engine Marketing
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新闻推广
News Promotion
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软文推广
Press Release Promotion
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问答推广
Q&A Promotion
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论坛推广
BBS Promotion
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分类信息
Classified Information
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博客推广
Blog Promotion
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微博推广
Weibo Promotion
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头条推广
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百科推广
Wiki Promotion
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地图推广
Map Promotion
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自媒体推广
We Media Promotion
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视频推广
Video Promotion
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信息流广告
News Feed Ads
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PBN
Private Blog Network
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流量互换
Flow interchange
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短信群发
Group SMS Send
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直播推广
Live Broadcast Promotion
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网络推广的方式有哪些
营销理论
运营模型
运营类型
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新媒体运营
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用户运营
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内容运营
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产品运营
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活动运营
Operating Activities
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数据运营
Data Operate
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社群运营
Community Operating
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社区运营
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品类运营
Category Operation
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策略运营
Strategic Operation
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短视频运营
Short Video Operation
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直播运营
Live Broadcast Operation
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电商运营
Electronic Commerce Operation
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游戏运营
Game operation
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网站运营
Website Operation
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微信运营
WeChat Operate
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COO
Chief Operating Officer
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增长黑客
Growth Hacking
平台术语
运营术语
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私域流量
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公域流量
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流量池
Flow Pool
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冷启动
Cold Start
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裂变营销
Fission marketing
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MCN机构
Multi-Channel Network
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PGC
Professional Generated Content
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UGC
User Generated Content
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MGC
Machine Generated Content
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KOC
Key Opinion Consumer
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KOS
Key Opinion Consumer
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KOL
Key Opinion Leader
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SOP
Standard Operating Procedure
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PR
Public Relations
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KV
Key Vision
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4P理论
The Marketing Theory of 4P
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STP
Segmenting/Targeting/Positioning
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API
Application Programming Interface
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DA
Domain Authority
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PA
Page Authority
心理效应
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羊群效应
The Effect of Sheep Flock
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木桶效应
Cannikin's law
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长板理论
Strengths-Based Development
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破窗效应
Broken windows theory
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蝴蝶效应
The Butterfly Effect
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反射效应
Reflection Effect
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霍桑效应
Hawthorne Effect
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长尾效应
Long Tail Effect
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曝光效应
the exposure effect
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光环效应
Halo Effect
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蛋塔效应
Portuguese egg tart effect
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边际效应
Marginal utility
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鸟笼效应
Birdcage Effect
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狄德罗效应
Diderot Effect
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马太效应
Matthew Effect
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诱饵效应
Decoy Effect
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登门槛效应
Foot In The Door Effect
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孤立效应
Isolation Effect
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凡勃伦效应
Veblen Effect
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啤酒效应
Beer Effect
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推搡效应
Pushing Effect
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锚定效应
Anchoring Effect
